About Vicarious PR
Vicarious PR (now Vicariously) is an award-winning video game PR and marketing agency founded in 2017 by two former games journalists. Based in Oceanside, California with 10+ specialists, they've won 30+ international awards for holistic communications.
Company Overview
- Founded: 2017
- Location: Oceanside, California, USA
- Founders: Two former games journalists/content creators
- Team: 10+ PR, advertising, influencer specialists
- Awards: 30+ international
Services
Public Relations
- Game messaging and market analysis
- Press releases and pitches
- Creative story pitching workshops
- Preview/review key distribution
- Interviews and media training
- Virtual and physical media tours
Influencer Marketing
- Content creator partnerships
- Influencer campaigns
Advertising
- Digital advertising
- Paid media campaigns
Geographic Reach
- Specialize in North America and Europe
- Global campaigns with partner agencies
- LATAM and Asia through partnerships
Approach
Data-focused approach with bespoke strategies prioritizing game discovery and impact. Team brings decades of marketing experience as former journalists who understand the industry inside out.
Client Range
- Indie developers
- AAA publishers
- Any budget level
Why Choose Vicarious PR
- 30+ awards industry recognized
- Former journalists insider perspective
- Data-focused strategic approach
- NA + Europe core markets
- Holistic PR + advertising + influencer
