Hire Sandsoft

## About Sandsoft Sandsoft Games was a mobile-first game developer, publisher, and investor based in Riyadh, Saudi Arabia. Founded in 2020 as the gaming arm of Ajlan & Bros Holding, they had offices in Spain, Finland, and China, aligned with Saudi Vision 2030. ## Company Overview - **Founded:** 2020 - **Headquarters:** Riyadh, Saudi Arabia - **Parent:** Ajlan & Bros Holding - **Offices:** Spain, Finland, China - **Status:** Closed (2025) ## Mission Aligned with Saudi Arabia's Vision 2030 for socio-economic diversification by growing the regional video game industry. ## Key Partnerships ### NetEase Games - Stellar Gate Games joint venture (2024) - MENA region publishing - Live operations and esports ### The Sandbox - Metaverse expansion to Saudi Arabia - Partnership for Web3 gaming ### Investments - $3.25M in The Tiny Digital Factory - Mobile racing and motorsport games ## Team Background Professionals from: - FIFA franchise - Candy Crush - Need for Speed - Angry Birds - World of Tanks ## Note Sandsoft closed in late 2025 after its owners decided to shut down operations following layoffs. ## Why Sandsoft Mattered - **Saudi Vision 2030** gaming initiative - **NetEase partnership** MENA expansion - **Major talent** FIFA, Candy Crush alumni - **MENA-focused** regional publishing - **Mobile-first** development approach