Sandsoft

About Sandsoft

Sandsoft Games was a mobile-first game developer, publisher, and investor based in Riyadh, Saudi Arabia. Founded in 2020 as the gaming arm of Ajlan & Bros Holding, they had offices in Spain, Finland, and China, aligned with Saudi Vision 2030.

Company Overview

• Founded: 2020
• Headquarters: Riyadh, Saudi Arabia
• Parent: Ajlan & Bros Holding
• Offices: Spain, Finland, China
• Status: Closed (2025)

Mission

Aligned with Saudi Arabia's Vision 2030 for socio-economic diversification by growing the regional video game industry.

Key Partnerships

NetEase Games

• Stellar Gate Games joint venture (2024)
• MENA region publishing
• Live operations and esports

The Sandbox

• Metaverse expansion to Saudi Arabia
• Partnership for Web3 gaming

Investments

• $3.25M in The Tiny Digital Factory
• Mobile racing and motorsport games

Team Background

Professionals from:

• FIFA franchise
• Candy Crush
• Need for Speed
• Angry Birds
• World of Tanks

Note

Sandsoft closed in late 2025 after its owners decided to shut down operations following layoffs.

Why Sandsoft Mattered

• Saudi Vision 2030 gaming initiative
• NetEase partnership MENA expansion
• Major talent FIFA, Candy Crush alumni
• MENA-focused regional publishing
• Mobile-first development approach