How to Get Your Game Studio Recommended by ChatGPT

1. Aim for the narrow questions

Broad questions (“What are the best game art outsourcing studios?”) go to the same large studios: across the 60 answers, Keywords Studios was named in 30, Room 8 in 25 and Virtuos in 21. Narrow questions are different. Asked for studios in one country, ChatGPT named studios that were mostly new: 88% of them never appeared in a broad answer.

So write for the question a buyer asks when they already know what they need: “Which 2D game art outsourcing studios are based in Poland?”, “Which studios do Spine animation for mobile games?”. Your specialty and your country, said in those words, are what put you in that answer.

2. Give your services their own page, in plain words

When ChatGPT cited a studio's own site, it cited a services page more often than a homepage (152 against 103). A services page that works names each service the way a buyer would type it, with a sentence on what the client gets. One page per service is better still when you offer several.

The opening line is the part most likely to be quoted. Compare:

The second line answers a country question, a service question and an engine question at once, in words ChatGPT can repeat.

3. State the facts ChatGPT repeats, as text

When ChatGPT named a studio, this is how often its line stated each fact:

Here is a line ChatGPT wrote about a small studio when we asked “Which game development and game art outsourcing studios are based in Bulgaria?” (24 September 2026, one run, web search on), citing the studio's own homepage:

“Studio Mechka — Sofia & Varna; co-development, outsourcing, 2D/3D art, and full game development.”

City, then services: the facts its site states plainly. Put the same facts somewhere on your site as a single fact line, for example in the footer of the services page or the top of the about page:

Kestrel Art · Sofia, Bulgaria · 40 people · Founded 2016 · 2D art, 3D art, animation, UI · Unity, Unreal Engine 5, Spine · Credits: environment art for [Game A] (2024), character animation for [Game B] (2025)

• Write engines and tools as words. A row of engine logos is an image, and a crawler reads none of it.
• Name the games and clients you can name, with your role and the year. Under an NDA, a count works: “art for 30+ shipped mobile titles”.
• Leave prices out if you like. ChatGPT stated a per-studio price in none of the answers.

4. Let AI search crawlers read your site

ChatGPT, Perplexity and Claude fetch pages with their own crawlers, and robots.txt decides whether they may. The tokens that matter for being read and cited:

• OAI-SearchBot: OpenAI's crawler for ChatGPT search results
• ChatGPT-User: ChatGPT fetching a page while answering a user
• PerplexityBot: Perplexity's search crawler
• Claude-SearchBot: Anthropic's crawler for Claude's search results
• Claude-User: Claude fetching a page while answering a user
• Googlebot and Bingbot: the classic search indexes, which Google's and Bing's own AI answers draw on.

Blocking the training crawlers (GPTBot, ClaudeBot, Google-Extended, CCBot) keeps your pages out of model training. It does not remove you from AI search, so you can do it and still be cited. A robots.txt that does both:

# AI search: these fetch pages for answers and citations
User-agent: OAI-SearchBot
User-agent: ChatGPT-User
User-agent: PerplexityBot
User-agent: Claude-SearchBot
User-agent: Claude-User
Allow: /
Disallow: /wp-admin/

# Optional: opt out of model training.
# This does not remove you from AI search.
User-agent: GPTBot
User-agent: ClaudeBot
Disallow: /

A crawler that finds a group naming it ignores the User-agent: * group, so copy any paths you still want blocked (like /wp-admin/ above) into the named group.

Two things robots.txt does not show:

• Firewall and CDN bot rules. Some hosting and CDN plans block AI crawlers at the network edge, whatever robots.txt says (Cloudflare has a one-click setting for it). If you turned one on, check which bots it covers.
• Pages drawn by JavaScript. If your homepage's text only appears after scripts run, a crawler that reads the raw HTML sees an empty page. Server-rendered or pre-rendered text avoids that.

5. Keep your directory listings complete

ChatGPT reads directories too. This site was the website it cited most often, in 24 of 60 answers, and on narrow questions it named small listed studios while citing our pages. Asked “Which game development and game art outsourcing studios are based in Thailand?” (24 September 2026, one run, web search on), it named ten studios and wrote this line, citing our Thailand page:

“FairPlay Studios — Thailand; full-game development, programming, 2D/3D art, and external-development services.”

That matches what FairPlay's free listing on our Thailand page says: its country and the kind of work it does (programming, 2D and 3D art, full production). One run is one sample, and a second run could name different studios.

Which of those lists a studio is on depends on two fields: its country and its services. A listing with the wrong country is missing from its country page; one without a service is missing from that service's list. Fill in city, team size, founding year and engines too; together they make the fact line we show on every list card.

What doesn't help

• llms.txt and schema markup. Neither has a measured effect on whether AI assistants name or cite a page. They do no harm, but time spent on them is time not spent on the services page.
• Paying for placement. Nobody controls which studios ChatGPT names. Paid placement on this site changes the order of this site's own lists, labelled as paid, and nothing in ChatGPT's answers. Treat any offer to “get you recommended by ChatGPT” for a fee the same way.
• Chasing one answer. The same question asked three times gave different lists. Judge progress over several runs, not one.

How to check where you stand

1. Run the free AI readiness checker on your website. It checks robots.txt, your homepage and a few of your pages for the signals above and gives a one-line fix for each one that is missing.
2. Ask ChatGPT the narrow questions yourself, with search on: your main service in your country, your country alone, your service alone. Ask each more than once. The free question kit writes them for your services and country.
3. If your studio is listed here, your dashboard lists those questions for your service and country, with the answers from our 24 September 2026 test that fit your studio.
4. If you want them asked for you: the paid AI Visibility plan asks ChatGPT 10 questions every month (8 buyer questions for your services and country, 2 about your studio by name), each 3 times with web search on. The report shows whether you were named, what it said, who it named instead, the sources it read, and a fix list for your website and listing. It measures; it can't make ChatGPT name you. Paying doesn't change what ChatGPT says. See how it compares with free and paid AI visibility tools.