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Utrecht Roblox studio making branded games and in-Roblox campaigns for brands
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Xolbor is a Roblox game studio in Utrecht, Netherlands, that makes branded Roblox games and runs in-Roblox campaigns for brands aimed at Gen Z and Gen Alpha. It also runs its own Roblox titles. It was co-founded by Roblox developer Hidde and marketer Sicko, and does design, Lua development and 3D art in-house.
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