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6 companies

Saudi Indie Innovation
## About Lobah Lobah is a Saudi Arabian game developer and publisher based in Riyadh, formed by combining 20+ years of mobile social gaming experience in the Middle East with MAU Games' award-winning 14-year expertise. They focus on culturally-relevant games for the MENA region. ## Company History - **Location:** Riyadh, Saudi Arabia - **Founded by:** Eisa Atawi (CEO, formerly MAU Games founder) - **Background:** Combined expertise of 20+ years MENA mobile gaming - **Funding:** $12M from Social Development Bank (March 2025) ## Platform ### Lobah Play - Game publishing platform (launched January 2025) - Networking and monetization tools - Ad-free by default - Developer support ecosystem ## Games ### Released - **Habhab** - Casual fruit-merge game ### In Development - **Kingdom of Letters** - Word game - **Jackaroo** - Card/board game - **Faza** - Battle royale set in Arabian Peninsula ## Mission Create games that encourage creativity, competition, and connection for players in the MENA region. Demonstrate Saudi Arabia's ability to be a global gaming hub while fostering the local ecosystem. ## Saudi Gaming Strategy Part of Saudi Arabia's National Gaming and Esports Strategy, supported by the Social Development Bank's expanded gaming sector initiative. ## Why Choose Lobah - **$12M funded** expansion capital - **MENA expertise** 20+ years regional experience - **Lobah Play** publishing platform - **Cultural games** Arabic market focus - **Saudi gaming hub** ecosystem leader

Saudi AAA Development
## About Steer Studios Steer Studios (formerly Savvy Games Studios) is an international game development studio headquartered in Riyadh, Saudi Arabia. Part of Savvy Games Group (backed by Saudi PIF), they aim to create the first blockbuster video game from the Arab world with 50+ staff, 30% women. ## Company Overview - **Headquarters:** Riyadh, Saudi Arabia - **Parent:** Savvy Games Group - **Owner:** Saudi Public Investment Fund - **CEO:** Yannick Theler - **Team:** 50+ staff (50%+ Saudi, 30% women) ## Mission Create groundbreaking gaming experiences for global players and develop a new generation of Saudi talent, aligned with Vision 2030 goals for the gaming industry. ## Games ### Grunt Rush - Mobile strategy game - One year development cycle - 20-person team - 50% Saudi developers ### Upcoming - Console project in development ## Investment Context Savvy Games Group plans to invest 142 billion riyals ($38B) to transform Saudi Arabia into a global gaming hub. ## Strategic Rebrand Rebranded from Savvy Games Studios to Steer Studios to carve a unique identity within the gaming landscape. ## Why Choose Steer Studios - **Saudi Vision 2030** aligned mission - **Savvy Games Group** $38B backing - **50% Saudi** talent development - **30% women** diverse team - **First Arab blockbuster** ambitious goal

Saudi Mobile Gaming
## About Sandsoft Sandsoft Games was a mobile-first game developer, publisher, and investor based in Riyadh, Saudi Arabia. Founded in 2020 as the gaming arm of Ajlan & Bros Holding, they had offices in Spain, Finland, and China, aligned with Saudi Vision 2030. ## Company Overview - **Founded:** 2020 - **Headquarters:** Riyadh, Saudi Arabia - **Parent:** Ajlan & Bros Holding - **Offices:** Spain, Finland, China - **Status:** Closed (2025) ## Mission Aligned with Saudi Arabia's Vision 2030 for socio-economic diversification by growing the regional video game industry. ## Key Partnerships ### NetEase Games - Stellar Gate Games joint venture (2024) - MENA region publishing - Live operations and esports ### The Sandbox - Metaverse expansion to Saudi Arabia - Partnership for Web3 gaming ### Investments - $3.25M in The Tiny Digital Factory - Mobile racing and motorsport games ## Team Background Professionals from: - FIFA franchise - Candy Crush - Need for Speed - Angry Birds - World of Tanks ## Note Sandsoft closed in late 2025 after its owners decided to shut down operations following layoffs. ## Why Sandsoft Mattered - **Saudi Vision 2030** gaming initiative - **NetEase partnership** MENA expansion - **Major talent** FIFA, Candy Crush alumni - **MENA-focused** regional publishing - **Mobile-first** development approach

Saudi Mobile Game Leaders
## About UMX Studio UMX Studio is the leading Saudi Arabian game developer founded in 2014 in Riyadh. Creators of the first Arabic drifting game, they've achieved 100M+ downloads and 2.7M monthly active users. In 2025, they received major investment from Jetapult. ## Company Overview - **Founded:** 2014 - **Location:** Riyadh, Saudi Arabia - **Downloads:** 100M+ - **MAU:** 2.7M worldwide - **Focus:** Arabic mobile games ## History Started in 2014 with Climbing Sand Dunes, the first Arabic drifting game featuring open desert maps. Has grown to become the leading Saudi game studio over 11 years. ## Notable Games ### Climbing Sand Dunes - First Arabic drifting game - Open desert maps - Launched 2014 ### Other Titles - Various mobile games - Arabic-first development - Global audience reach ## Funding In 2025, received a major investment from Jetapult, with support from Accel and other key partners, to expand game development and enhance technical capabilities. ## Market Position Leading Saudi studio contributing to the Kingdom's Vision 2030 goals for gaming industry development. ## Why UMX Studio Matters - **100M+ downloads** massive reach - **First Arabic drifting** genre pioneer - **Saudi Arabia's leading** game studio - **Jetapult investment** 2025 backing - **2.7M MAU** engaged player base
VR & Simulation Experts
## About Semaphore Semaphore is Saudi Arabia's first game development studio, founded in 2002 in Riyadh. They develop games, simulations, and virtual reality applications in both Arabic and English, including Unearthed: Trail of Ibn Battuta and Badiya. ## Company Overview - **Founded:** 2002 - **Location:** Riyadh, Saudi Arabia - **Focus:** Games, VR, simulation - **Languages:** Arabic and English ## Notable Games ### Unearthed: Trail of Ibn Battuta - Episodic action-adventure - Released 2013-2014 - PS3, PC, Mac, iOS, Android, Ouya ### Badiya - Infinite procedural survival - Desert exploration setting ### Other Projects - Badiya: Battle Royale - Out of Coverage - Misk Schools Quest - vMakkah (simulation) - vGallery, vMuseum ## Recognition - E3 2016 PC Gaming Show feature - Sony PlayStation PSN Store - Apple Editors Choice - True-Gaming Award: Best Arab Game ## Why Choose Semaphore - **Saudi Arabia's first** game studio since 2002 - **Arabic + English** bilingual development - **E3 featured** global recognition - **VR/simulation** diverse capabilities - **Regional pioneer** MENA gaming
MENA Game Publishing
## About Nine66 Nine66 is a Saudi Arabian gaming ecosystem support company, part of Savvy Games Group. They provide infrastructure, skills development, publishing, and advisory services to game developers in Saudi Arabia and internationally. ## Company Overview - **Location:** Saudi Arabia - **Parent:** Savvy Games Group - **Focus:** Gaming ecosystem development - **Region:** Saudi Arabia and MENA ## Services ### Developer Support - Infrastructure access - Capital and funding - Publishing services - Advisory services ### Programs - Incubator programs - Accelerator programs - Nine66 Hub (upskilling/networking) - University GameDev League ### Community - Nine66World monthly gatherings - Online MENA GameDev community - Training and events - Virtual and physical communities ## Key Initiatives - University GameDev League (global student competition) - Resident Mentor programs - Local dev empowerment - Industry mindset training ## Market Context Saudi Arabia: - 80%+ of 36M population are gamers - National Gaming and Esports Strategy - Growing regional gaming hub ## Notable Partnerships - WEMADE (South Korean developer) - MoU for Saudi gaming development ## Why Choose Nine66 - **Savvy Games Group** backing - **Saudi gaming hub** ecosystem - **Incubator/accelerator** programs - **MENA community** Nine66World - **Publishing** support for devs
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