Lobah

About Lobah

Lobah is a Saudi Arabian game developer and publisher based in Riyadh, formed by combining 20+ years of mobile social gaming experience in the Middle East with MAU Games' award-winning 14-year expertise. They focus on culturally-relevant games for the MENA region.

Company History

• Location: Riyadh, Saudi Arabia
• Founded by: Eisa Atawi (CEO, formerly MAU Games founder)
• Background: Combined expertise of 20+ years MENA mobile gaming
• Funding: $12M from Social Development Bank (March 2025)

Platform

Lobah Play

• Game publishing platform (launched January 2025)
• Networking and monetization tools
• Ad-free by default
• Developer support ecosystem

Games

Released

• Habhab - Casual fruit-merge game

In Development

• Kingdom of Letters - Word game
• Jackaroo - Card/board game
• Faza - Battle royale set in Arabian Peninsula

Mission

Create games that encourage creativity, competition, and connection for players in the MENA region. Demonstrate Saudi Arabia's ability to be a global gaming hub while fostering the local ecosystem.

Saudi Gaming Strategy

Part of Saudi Arabia's National Gaming and Esports Strategy, supported by the Social Development Bank's expanded gaming sector initiative.

Why Choose Lobah

• $12M funded expansion capital
• MENA expertise 20+ years regional experience
• Lobah Play publishing platform
• Cultural games Arabic market focus
• Saudi gaming hub ecosystem leader