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3 companies

Saudi Mobile Gaming
About Sandsoft Sandsoft Games was a mobile-first game developer, publisher, and investor based in Riyadh, Saudi Arabia. Founded in 2020 as the gaming arm of Ajlan & Bros Holding, they had offices in Spain, Finland, and China, aligned with Saudi Vision 2030. Company Overview Founded: 2020 Headquarters: Riyadh, Saudi Arabia Parent: Ajlan & Bros Holding Offices: Spain, Finland, China Status: Closed (2025) Mission Aligned with Saudi Arabia's Vision 2030 for socio-economic diversification by growing the regional video game industry. Key Partnerships NetEase Games Stellar Gate Games joint venture (2024) MENA region publishing Live operations and esports The Sandbox Metaverse expansion to Saudi Arabia Partnership for Web3 gaming Investments $3.25M in The Tiny Digital Factory Mobile racing and motorsport games Team Background Professionals from: FIFA franchise Candy Crush Need for Speed Angry Birds World of Tanks Note Sandsoft closed in late 2025 after its owners decided to shut down operations following layoffs. Why Sandsoft Mattered Saudi Vision 2030 gaming initiative NetEase partnership MENA expansion Major talent FIFA, Candy Crush alumni MENA-focused regional publishing Mobile-first development approach

Saudi Mobile Game Leaders
About UMX Studio UMX Studio is the leading Saudi Arabian game developer founded in 2014 in Riyadh. Creators of the first Arabic drifting game, they've achieved 100M+ downloads and 2.7M monthly active users. In 2025, they received major investment from Jetapult. Company Overview Founded: 2014 Location: Riyadh, Saudi Arabia Downloads: 100M+ MAU: 2.7M worldwide Focus: Arabic mobile games History Started in 2014 with Climbing Sand Dunes, the first Arabic drifting game featuring open desert maps. Has grown to become the leading Saudi game studio over 11 years. Notable Games Climbing Sand Dunes First Arabic drifting game Open desert maps Launched 2014 Other Titles Various mobile games Arabic-first development Global audience reach Funding In 2025, received a major investment from Jetapult, with support from Accel and other key partners, to expand game development and enhance technical capabilities. Market Position Leading Saudi studio contributing to the Kingdom's Vision 2030 goals for gaming industry development. Why UMX Studio Matters 100M+ downloads massive reach First Arabic drifting genre pioneer Saudi Arabia's leading game studio Jetapult investment 2025 backing 2.7M MAU engaged player base

Saudi Indie Innovation
About Lobah Lobah is a Saudi Arabian game developer and publisher based in Riyadh, formed by combining 20+ years of mobile social gaming experience in the Middle East with MAU Games' award-winning 14-year expertise. They focus on culturally-relevant games for the MENA region. Company History Location: Riyadh, Saudi Arabia Founded by: Eisa Atawi (CEO, formerly MAU Games founder) Background: Combined expertise of 20+ years MENA mobile gaming Funding: $12M from Social Development Bank (March 2025) Platform Lobah Play Game publishing platform (launched January 2025) Networking and monetization tools Ad-free by default Developer support ecosystem Games Released Habhab - Casual fruit-merge game In Development Kingdom of Letters - Word game Jackaroo - Card/board game Faza - Battle royale set in Arabian Peninsula Mission Create games that encourage creativity, competition, and connection for players in the MENA region. Demonstrate Saudi Arabia's ability to be a global gaming hub while fostering the local ecosystem. Saudi Gaming Strategy Part of Saudi Arabia's National Gaming and Esports Strategy, supported by the Social Development Bank's expanded gaming sector initiative. Why Choose Lobah $12M funded expansion capital MENA expertise 20+ years regional experience Lobah Play publishing platform Cultural games Arabic market focus Saudi gaming hub ecosystem leader
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