SuperPlay

About SuperPlay

SuperPlay was an Israeli mobile gaming company founded in 2019, acquired by Playtika for up to $2B in 2024. Creators of hit games Dice Dreams (1.7M DAU) and Domino Dreams, they achieved $328M+ in IAP revenue with offices in Israel, Ukraine, and Romania.

Company Overview

• Founded: 2019
• Headquarters: Israel
• Offices: Israel, Ukraine, Romania
• Founders: Gilad Almog (ex-Playtika), Eyal Netzer (ex-Playtika), Elad Drory (ex-Rovio)
• Status: Acquired by Playtika (2024)

Acquisition

• $700M base acquisition price
• Up to $1.25B additional contingent consideration
• Total potential value: ~$2B
• Completed September 2024

Hit Games

Dice Dreams

• Coin Looter game
• $328M+ lifetime IAP revenue
• $17M+ monthly revenue
• 3rd best-grossing in genre (after Monopoly Go, Coin Master)

Domino Dreams

• Popular board game
• Combined 1.7M DAU with Dice Dreams

Disney Solitaire (2025)

• Collaboration with Disney Games
• Free-to-play solitaire
• Post-Playtika acquisition

Investors (Pre-Acquisition)

• NFX
• 83North
• VGames
• General Catalyst
• Key1 Capital
• O.G. Venture Partners

Why SuperPlay Matters

• $2B acquisition major exit
• Dice Dreams $328M+ revenue
• 1.7M DAU massive engagement
• Playtika powerhouse parent
• Israeli gaming success story