Studios That Make Mobile Game Ad Creatives and Playable Ads (2026)
As of 14 November 2026, 15 studios in this directory list playable ads or user-acquisition ad creatives for mobile games as a specialty, including iLogos Game Studios, Magic Media and VSQUAD. The work is short-form advertising for install campaigns: playable ads that run as small interactive builds, usually HTML5, inside ad networks; short video ads; and batches of variants that replace creatives as their performance drops. It is bought differently from a trailer: studios usually work per batch or on a monthly retainer, and a good brief includes your campaign data, not only a script. Each card gives the studio's city, team size, founding year and main services. Membership comes from the specialty tags on each listing. Featured listings sort first and are labelled.
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Find my matchesCompare Playable Ad & UA Creative Studios at a glance
The top 10 Playable Ad & UA Creative Studios on this list, side by side. Featured listings first, then by profile completeness score — the same order as the cards below.
| Studio | City | Country | Team size | Founded | Engines | Platforms | Services |
|---|---|---|---|---|---|---|---|
| EXYZ Studio | Sofia | Bulgaria | 11-50 | 2023 | Unreal Engine, Unity | PC, Android, iOS +1 | 2D Art, Animation, UI/UX Design +3 |
| iLogos Game Studios | Limassol | Cyprus | 51-200 | 2007 | Unity, Unreal Engine | PC, iOS, Android +1 | Programming, 2D Art, 3D Art +4 |
| Magic Media | Dublin | Ireland | 51-200 | 2016 | Unity, Unreal Engine | PC, PlayStation, Xbox +3 | 2D Art, 3D Art, Animation +4 |
| VSQUAD | Kyiv | Ukraine | 51-200 | 2016 | Unity, Unreal Engine | PC, PlayStation, Xbox +2 | 2D Art, 3D Art, Animation |
| EJAW | Kyiv | Ukraine | 51-200 | 2014 | Unity, Unreal Engine | iOS, Android, PC | Programming, Game Design, 2D Art +1 |
| SunStrike Studios | Nicosia | Cyprus | 51-200 | 2016 | — | PC, iOS, Android | 2D Art, 3D Art, Animation +3 |
| Ocellus Studio | Lyon | France | 11-50 | 2018 | Unity, Unreal Engine | PC, PlayStation, Xbox | 2D Art, 3D Art |
| Exodia | Cebu City | Philippines | 11-50 | 2017 | Unity, Unreal Engine | iOS, Android, PC +1 | Programming, 2D Art, 3D Art +6 |
| HPL Game Design | Quezon City | Philippines | 201-500 | 2021 | Unity | — | 2D Art, 3D Art, Animation +4 |
| KAVA Studio | Kyiv | Ukraine | 11-50 | 2023 | Unity, Custom Engine, Unreal Engine +2 | PC, Web, iOS +2 | 2D Art, Programming, 3D Art +4 |
Every field comes from the studio's own listing; a dash means the listing does not record it. Open a profile for the full detail.
Top Playable Ad & UA Creative Studios
Art that ships. Creative that sells.
Sofia, Bulgaria · 11-50 people · Founded 2023 · 2D Art, Animation, UI/UX Design · Unreal Engine, Unity
NFT & Traditional Game Development
Limassol, Cyprus · 51-200 people · Founded 2007 · Programming, 2D Art, 3D Art · Unity, Unreal Engine
Full-Service Game Production
Dublin, Ireland · 51-200 people · Founded 2016 · 2D Art, 3D Art, Animation · Unity, Unreal Engine · Credits: Blizzard; EA
Premium Game Art Production
Kyiv, Ukraine · 51-200 people · Founded 2016 · 2D Art, 3D Art, Animation · Unity, Unreal Engine
Ukrainian Game Development
Kyiv, Ukraine · 51-200 people · Founded 2014 · Programming, Game Design, 2D Art · Unity, Unreal Engine
Game art outsourcing studio in Cyprus: 2D/3D art, animation, UI and ad creatives
Nicosia, Cyprus · 51-200 people · Founded 2016 · 2D Art, 3D Art, Animation
French Art Excellence
Lyon, France · 11-50 people · Founded 2018 · 2D Art, 3D Art · Unity, Unreal Engine
Cebu studio for Unity development, game reskins, playable ads and art outsourcing
Cebu City, Philippines · 11-50 people · Founded 2017 · Programming, 2D Art, 3D Art · Unity, Unreal Engine
Quezon City studio for game art, 3D assets, QA testing and ad creatives
Quezon City, Philippines · 201-500 people · Founded 2021 · 2D Art, 3D Art, Animation · Unity
External production partner — Game Art & Animation, UA Creatives, Development & Porting
Kyiv, Ukraine · 11-50 people · Founded 2023 · 2D Art, Programming, 3D Art · Unity, Custom Engine, Unreal Engine
Mobile game growth agency producing UA ad creatives, ASO and user acquisition
Prague, Czech Republic · 11-50 people · Founded 2016 · Marketing, 2D Art, Animation
Playable ad platform and creative studio producing UA creatives for mobile games
New York, United States · 11-50 people · Founded 2018 · Marketing, Animation, 2D Art
Playable ad and interactive ad creative studio for mobile games and brands
Istanbul, Turkey · Marketing, Programming, 2D Art
Game marketing creative studio for trailers, video ads, UGC, playables and banners
Paris, France · 1-10 people · Marketing, Animation, 2D Art
Playable-ad studio by Playdew Studios turning UA videos into HTML5 playables
Pakistan · Marketing, Programming
Run a studio that belongs on this list? See which playable ad & UA creative studios ChatGPT named for buyer questions on 24 September 2026, and add yours free.
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How We Select
How to choose a playable ad or UA creative studio
Ask how many variants a monthly batch includes and how quickly a new concept goes from brief to live, since user-acquisition creative is a volume business and most concepts are dropped after testing. Ask which ad networks the studio has delivered playables for, because each network sets its own file-size and format limits, and whether the studio builds from your game's own assets or recreates them. Ask who writes the hooks and whether the team can read your campaign results, not only a written brief. Then run one paid batch before agreeing a retainer, and judge it on your own install and retention numbers.
What a trailer, a playable ad and a UA program cost
| What you buy | Published figure | Who says so |
|---|---|---|
| 30-second 2D teaser trailer | $2,500-5,000 | Prolific Studio, a sample budget |
| Gameplay showcase trailer, mixed media | $4,000-10,000 | Prolific Studio, a sample budget |
| Cinematic reveal trailer, 3D | $8,000-20,000+ | Prolific Studio, a sample budget |
| One-minute trailer, 2D animation | $5,000+ | Pixune |
| One-minute trailer, 3D animation | $20,000+ | Pixune |
| Playable ad, outsourced | $3,000-10,000 each, depending on location | Unity, a blog post from 2022 |
| Playable ad, built from scratch | $3,000-15,000 each, 2-4 weeks | Layer.ai, a glossary |
| Playable ad, on a playable ad platform | $500-2,000 each, 3-5 days | Layer.ai, a glossary |
| Playable ad, wider estimate | $5,000-50,000 each | MWM, a glossary |
| Video ad creative | $1,000-10,000 each | MWM, a glossary |
| Creative production program | $5,000-20,000+ a month | AppAgent, a UA agency |
| Growth retainer at a mobile marketing agency | $8,000-30,000+ a month | AppAgent, a UA agency |
| Cost per install in Western markets, for context: mid-core game | $4-12, against $2-6 for a casual game | AppAgent, a UA agency |
| Airtime for a trailer, not production: 60 seconds at The Game Awards | Up to $450,000, reported | Game Developer, citing Kotaku |
Most of these figures come from companies that sell this work or tools to replace it, so read them as asking prices. Unity's post argues for building playables in-house, Layer.ai sells a tool for making them, and MWM is an app publisher writing in its own glossary. We found no survey of what game publishers paid. Prolific Studio gives 3 to 6 weeks for a trailer.
Sources, as of 2 November 2026: Prolific Studio, game trailer production cost, Pixune, how much a game trailer costs, Unity, 5 myths about playable ads, Layer.ai, playable ads glossary, MWM, playable ad glossary, AppAgent, mobile game marketing agency pricing, Game Developer, The Game Awards trailer report.
Frequently asked questions
Which studios make playable ads for mobile games?
The 15 studios on this list name playable ads or user-acquisition ad creatives as a specialty on their own listing, as of 14 November 2026. Studios on it include iLogos Game Studios, Magic Media and VSQUAD. Ask each which ad networks it has shipped playables to, and for a live example you can play on your phone.
What is the difference between a playable ad and a video ad?
A playable ad is a small interactive build, usually HTML5, that lets a player try a slice of the game inside the ad before installing. A video ad is a short clip with no interaction. Playables cost more to make and are limited by each network's file-size rules; video ads are cheaper to produce in volume. Most campaigns test both, and a studio that makes both can reuse assets between them.
How is UA creative production priced?
Usually per batch of creatives or as a monthly retainer covering a set number of concepts and variants, rather than by the hour. AppAgent, a UA agency, puts creative production programs at $5,000 to $20,000 and up a month. Unity, in a 2022 post arguing for building playables in-house, put an outsourced one at $3,000 to $10,000, and the glossary of MWM, an app publisher, puts a video creative at $1,000 to $10,000. None of those is a neutral source. Ask what a batch contains, how many revision rounds it includes, and whether iterations on a winning concept count as new variants.
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