Game Development Outsourcing in China

## About Yingpei Games Yingpei Games is a Shanghai-based game development and art outsourcing company, originally founded in 2006 as Epic Games China. Led by veterans from Ubisoft Montreal and Shanghai, they provide AAA content production and license Unreal Engine 3 across China, Taiwan, Hong Kong, and Southeast Asia. ## Company Overview - **Founded:** September 2006 (as Epic Games China) - **Renamed:** March 2012 (to Yingpei Games) - **Location:** Shanghai, China - **Background:** Former Epic Games division ## Services ### Art Outsourcing - AAA quality content production - Game asset creation - Character art - Environment art ### Game Development - Full game development - Multi-platform support (PC, iOS, Android, PlayStation, Xbox) - Publishing services ### Unreal Engine - UE3 licensing (China, Taiwan, Hong Kong, Southeast Asia) - Local technology support - Professional training (Mandarin and English) ## Cost Advantage China development costs: <$4,000/man month vs $9,000 in North America and $8,500 in Europe/Japan. ## Team Background Run by team responsible for content development at: - Ubisoft Montreal - Ubisoft Shanghai ## Platforms - PC - iOS - Android - PlayStation - Xbox ## Why Choose Yingpei Games - **Epic Games origins** proven heritage - **Ubisoft veterans** experienced leadership - **Shanghai-based** China cost advantages - **Unreal Engine** licensed partner - **Multi-platform** comprehensive coverage

## About Winking Studios Winking Studios is a game art outsourcing and development company founded in 2003, now headquartered in Singapore. Listed on both London and Singapore Stock Exchanges, they're the third-largest game outsourcing studio in Asia with 1,400+ employees across 13 studios. ## Company Overview - **Founded:** 2003 - **Headquarters:** Singapore - **Founder:** Johnny Jan - **Team:** 1,400+ employees - **Studios:** 13 worldwide - **Owner:** Majority owned by Acer Gaming - **Listed:** London Stock Exchange, Singapore Exchange ## Global Studios - Singapore (HQ) - Kuala Lumpur, Malaysia - Taipei, Taiwan (R&D hub) - Shanghai, China - Nanjing, China - Suzhou, China - Tianjin, China - Dalian, China ## Services ### Art Outsourcing - Game character design - 3D art production - 2D art production - Animation ### Game Development - Full project development - Co-development ### Platforms - PC - Mobile - Nintendo Switch - Xbox One - PlayStation 4 & 5 ## Industry Position - Third-largest in Asia - Fourth-largest globally - Serves 22 of top 25 game publishers ## Taiwan R&D Taipei studio hosts majority of R&D team in Neihu Technology Park, focusing on latest tools and technologies. ## Why Choose Winking Studios - **Dual-listed** LSE + SGX - **1,400+ employees** major scale - **22 of top 25** publishers served - **20+ years** proven track record - **Acer Gaming** backing

## About Shanghai ArtCoding Shanghai ArtCoding is a leading independent game developer in China providing offshore outsourcing services to international publishers. Founded by Ubisoft veterans, they've worked with Activision, Electronic Arts, and Vivendi Universal Games on console and PC platforms. ## Company Overview - **Location:** Shanghai, China - **Founded by:** Ubisoft veterans - **Focus:** Offshore game development - **Standards:** Western business practices ## Services ### Game Development - Full game development - Offshore outsourcing - Co-development support ### Platform Support - PlayStation - Xbox - Nintendo GameCube - PC ### Art Production - Game art assets - Environment art - Character art ## Notable Clients - Activision - Electronic Arts - Vivendi Universal Games - International publishers - Independent studios ## Industry Position Set the standard for multimedia industry in Shanghai as an independent game developer, providing offshore development services at significantly lower cost than Western studios. ## China Outsourcing Context Part of China's growing game outsourcing industry: - 86% of major studios use outsourcing - 40% of studios outsource background/environment art - Significant cost advantages - Growing technical capabilities ## Partnership NewMarket China entered two-year cooperative contract for outsourcing services, initially targeting North American customers. ## Why Choose Shanghai ArtCoding - **Ubisoft veterans** founded by industry pros - **AAA clients** EA, Activision, Vivendi - **Shanghai-based** China cost advantages - **Multi-platform** PS, Xbox, Nintendo, PC - **Western practices** quality standards

## About Xindong (XD Network) Xindong (XD Network) is a Chinese game developer and publisher founded in 2003 in Shanghai. Listed among China's top 100 Internet companies, they've raised $39M+ and operate a game publishing platform, publishing titles like Ragnarok M: Eternal Love. ## Company Overview - **Founded:** 2003 - **Founder:** Huang Yimeng - **Location:** Shanghai, China - **Status:** Public company - **Funding:** $39.33M raised ## Business Areas ### Game Development - Mobile game creation - R&D operations ### Publishing Platform - Game publishing services - Developer support - Distribution ### Additional Ventures - Animation production - Idol entertainment ## Notable Games - Ragnarok M: Eternal Love (Developer and publisher) - Various mobile gaming experiences ## Investors - Bilibili - Alibaba - Orient Securities - China Culture Industrial Investment Fund ## Recognition - China's Best Operating Platform - Top Ten R&D Company - Best Self-developed Game Manufacturer - Top 100 Internet Company in China ## Why Choose Xindong - **Top 100 Internet** China recognition - **Ragnarok M** major title - **Publishing platform** full services - **Shanghai-based** China expertise - **Alibaba, Bilibili** investor backing

## About BOSi Art Studios BOSi Art Studios is a premier art outsourcing company founded in 2006, headquartered in Shanghai with studios across China and a business center in San Francisco. With 300+ veteran artists, they deliver full-pipeline art production for games, film, XR, and toys. ## Company History - **Founded:** June 6, 2006 - **Headquarters:** Shanghai, China - **Business Center:** San Francisco, USA - **Team:** 300+ veteran artists ## Studio Locations - Shanghai, China (HQ) - Nanjing, China - Nanchang, Jiangxi Province, China - San Francisco, USA - Additional team members in Seattle, LA, Canada, Brazil ## Services ### 2D Production - Game art and illustration - 2D animation - Concept art - UI design ### 3D Production - 3D modeling - 3D animation - Technical art - Motion capture - VFX ### Art Styles - Hyper-realistic - Historical and military - Sports realism - Stylized and Eastern-influenced - Anime and cartoon - Cozy - Modern streetwear - Cyberpunk - Organic vegetation - Fantasy and Sci-Fi realism ## Major Clients - Activision-Blizzard - Amazon Games - 2K Games - Naughty Dog (Sony) - Epic Games - Electronic Arts ## Notable Projects - **WWE 2K22** (2K) - **New World** (Amazon Games) - **Warcraft III: Reforged** (Blizzard) - **Hearthstone** (Blizzard) - **Diablo II: Resurrected** (Blizzard) - **Diablo IV** (Blizzard) - **Heroes of the Storm** (Blizzard) - **Call of Duty Mobile** (Activision) - **The Last of Us Part I** (Naughty Dog) - **Star Wars Hunters** (Zynga) - **Fortnite** (Epic Games) - **Battlefield Mobile** (EA) - **Plants vs Zombies** (EA) ## Client Testimonials "Remastering Warcraft III was a huge undertaking, which could not have been accomplished without BOSi Art Studios. BOSi was instrumental in helping create assets not only in top quality but also on a very tight schedule." ## Why Choose BOSi - **300+ veteran artists** with years of experience - **Blizzard, Naughty Dog, Epic** client roster - **Full-pipeline** art outsourcing - **Multiple art styles** specialization - **Global presence** with Chinese efficiency

## About Mindwalk Studios Mindwalk Studios is a Beijing-based digital art and animation studio, part of Keywords Studios since 2016. Founded in 2004, they provide AAA-grade 3D content for clients including EA, Disney, and Zenimax. ## Company History - **Founded:** 2004 - **Founders:** Ashley Liu, Michael Gagnon - **Acquired:** Keywords Studios (April 2016, $5.5M) - **Locations:** Beijing, Yanjiao, Qingdao ## Services ### 3D Characters - Character modeling - Sculpting - Texturing - Rigging ### Environments & Props - Environment art - Prop creation - Asset production ### Animation - Motion capture cleanup - Hand-keyed animation - Rigging and weighting ## Major Clients - EA - LucasArts - Disney - Zenimax Online Studios ## Notable Projects - **The Elder Scrolls Online** (11+ years partnership) - **Marvel's Spider-Man 2** (DICE Action Game of the Year 2024) - **Star Wars** character work - **The Simpsons Game** ## Client Testimonials "We have worked with Mindwalk for eleven years on The Elder Scrolls Online, and the quantity and quality of their contributions over the years cannot be overstated." - Jesse Blake, Zenimax Online Studios ## Differentiators - High-touch services - Lean, agile organization - Strong process and workflow - Cultural communication ability - AAA-grade quality ## Why Choose Mindwalk - **Keywords Studios** backing - **Elder Scrolls Online** 11+ year partner - **Spider-Man 2** credits - **EA, Disney** client roster - **Beijing-based** Chinese expertise

## About Gamestar China Gamestar (China) Ltd. was the first independent game outsourcing company in China, founded in 2002 in Shanghai by David Zhu. Acquired by Disney Interactive Studios in 2008, the studio has produced high-quality art and technology solutions for the interactive entertainment industry. ## Company History - **Founded:** 2002 - **Founder:** David Zhu (former Ubisoft Shanghai) - **Location:** Shanghai and Wuhan, China - **Acquired:** Disney Interactive Studios (April 2008) - **Team:** 90+ people (at acquisition) ## Background Gamestar was opened as the first independent game outsourcing company in China. The studio initially started contributing to casual game titles for WildTangent. The team consisted mostly of former Ubisoft Shanghai employees. ## Services & Expertise ### Art Production - High-quality art production - Next-gen art projects - Cross-platform art assets ### Technology Solutions - Technology solutions for interactive entertainment - Game engine development (PSP) ### Platform Experience - PlayStation 2 - GameCube - Xbox - PSP - Cross-platform multi-SKU projects ## Notable Projects - **Midway Arcade Treasures 3** (cross-platform multi-SKU) - WildTangent casual game titles - Various next-gen art projects ## Disney Acquisition In April 2008, Disney Interactive Studios acquired Gamestar, noting the company's "six-year track record producing high quality art and technology solutions for interactive entertainment software development." ## Why Gamestar Matters - **Pioneer** of China's outsourcing industry - **Disney** acquired (quality validation) - **Ubisoft Shanghai** alumni team - **Cross-platform** development expertise - **90+ person** studio at acquisition

## About Original Force Original Force is a Chinese CG and game art powerhouse founded in 1999 in Nanjing. With 2,200 employees across China, Thailand, and San Francisco, they provide art services for AAA games and Hollywood films, contributing to God of War, Baldur's Gate 3, and DreamWorks productions. ## Company History - **Founded:** 1999 - **Founder:** Harley Zhao - **Headquarters:** Nanjing, China - **Team:** 2,200 employees - **Funding:** $58.3M raised ## Global Presence - Beijing, China - Chengdu, China - Wuhan, China - Thailand - San Francisco, USA ## Services ### Game Art - 2D art - 3D modeling and texturing - Complete art pipeline - Technical services ### Animation - CG production - Hollywood animation - Cinematics ### Game Development - Full game development - Creative design - Content production ## Major Game Projects - God of War Ragnarök - Baldur's Gate 3 - Call of Duty - Black Myth: Wukong - The Last of Us franchise ## Hollywood Work - DreamWorks' Dragons: Riders of Berk - Tales of Arcadia trilogy - NeZha 2 (2025 global hit) ## Major Clients - Microsoft - Activision - Electronic Arts - Sony - Disney - Rockstar ## Market Position Top 5 global game outsourcing vendor (with Keywords, Virtuos, Room 8). ## Why Choose Original Force - **God of War, Baldur's Gate 3** credits - **2,200 employees** massive scale - **Hollywood + games** dual expertise - **Since 1999** industry veteran - **China + USA** global presence

## About Thunder Cloud Studio Thunder Cloud Studio is a Vietnamese AAA game art outsourcing company founded in 2013 in Hanoi. With nearly 100 artists and leadership from Double Negative UK and Rare Studio UK, they serve as Scopely's Global Elite Partner, working on Invincible, WWE Champions, and projects for HoYoverse. ## Company Overview - **Founded:** 2013 - **Location:** Hanoi, Vietnam - **Founders:** Dzung Phung Dinh, Zoey Hoang - **Team:** ~100 artists - **Experience:** 12+ years ## Services ### 3D Art - Character creation - Environment art - Level assembly - Engine optimization ### 2D Art - Concept art - Game design - Stylized art - Realistic art ### Animation - 3D CGI animation - Cinematic outsourcing - Rig and animation - Integration with client setups ## Notable Projects - Invincible - WWE Champions - Warhammer 40,000: Tacticus - DreamWorks School of Dragons - HoYoverse promotional videos and trailers ## Major Clients - Scopely (Global Elite Partner) - HoYoverse - Petrol Ad - YooZoo Games ## Philosophy "Japanese mastery with German discipline" - documented processes, timed stand-ups, daily task completion. ## Game Development Division Lucid Realms - new game development studio focused on Unreal Engine projects. ## Why Choose Thunder Cloud Studio - **Scopely Elite Partner** trusted vendor - **HoYoverse** AAA credits - **~100 artists** Hanoi team - **12+ years** experience - **Full pipeline** 2D to animation

## About Aimsound Studio Aimsound Studio is a professional audio production firm for interactive games based in Shanghai, China. Founded in 2009 by Wu Kaihong after leaving Konami Shanghai, the studio provides comprehensive game audio services. ## Founding - **Founded:** July 2009 - **Founder:** Wu Kaihong (former Konami Shanghai) - **Location:** Shanghai, China ## Services ### Music Composition - Original game scores - Adaptive music systems - Interactive audio ### Sound Production - Sound design - Sound effects - Audio implementation ## Leadership - **Wu Kaihong** - Founder, with solid music composition experience and excellent project management skills - **Xiang Xiaofeng** - Leading the audio team ## Notable Work - Multiple successful XBLA (Xbox Live Arcade) titles - Various interactive game projects ## Client Testimonials "Mr. Xiang is leading a great audio team in Shanghai. We have worked together on several successful XBLA titles. Their music expertise really helped a lot to the products." "Wu is a nature leader, he always works overtime and give us full support... He has solid experience of music composing and excellent project management skills." ## Why Choose Aimsound Studio - **Konami alumni** founding team - **Shanghai-based** with Asia market understanding - **XBLA experience** with successful titles - **Professional** and hard-working reputation - **Comprehensive** game audio services