Game Marketing Services
36 studios and agencies in this directory offer game marketing. Below: which marketing jobs are worth outsourcing, how engagements are usually structured, and the metrics to agree before anybody spends media budget.
Game marketing outsourcing covers several jobs with very different economics. Store presence work, meaning the capsule art, screenshots, store copy and page structure on Steam or the mobile stores, is a fixed piece of craft with a lasting effect on conversion. Trailers and capture are production work. User acquisition is media buying, paid on a percentage of spend or a retainer. Community and social is ongoing labour. PR and influencer outreach is relationship work with unpredictable timing.
The order matters. Paid acquisition into a store page that converts badly burns money at a fixed rate. Fixing the page first is cheap and compounds. Most teams get better returns from store presence and a strong trailer than from an equivalent amount spent on early UA.
How marketing engagements are structured
Three models cover most of the market, and each fails in a different way if you pick the wrong one.
- Fixed project: a trailer, a store page refresh, a press kit. Clear deliverable, clear price, easy to judge.
- Monthly retainer: community management, social, ongoing content. Buys attention over time; needs a defined scope or it silently expands.
- Percentage of media spend: standard for user acquisition. Aligns the agency with spending more, so pair it with a hard target on cost per install or return on ad spend.
Agree the measurement before the spend
The most common failure in outsourced game marketing is not bad work, it is unmeasurable work. Before any campaign starts, agree what the target is, how it is measured, and who owns the dashboard. For a launch that usually means wishlist velocity and store conversion rate. For a live mobile title it means cost per install against day-7 retention and return on ad spend, not installs on their own.
Insist on access to the raw analytics rather than a monthly slide deck. If the agency owns the ad accounts and the attribution setup, you cannot verify the numbers and you cannot leave without losing history. Own your ad accounts, your store console, and your analytics property, and grant the agency access to them.
What to check before signing
- Have they marketed games in your genre and on your platform? Marketing a premium PC strategy game has almost nothing in common with marketing a hybrid-casual mobile title.
- Ask for before-and-after numbers on a past client, not a list of logos.
- Confirm who owns the ad accounts, pixels, and attribution configuration.
- For UA, agree a target cost per install or return on ad spend and a spend ceiling in writing.
- For community work, define response time and escalation rules, since community is where a bad day becomes a public one.
Marketing studios in this directory
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## About Keywords Studios Keywords Studios is the world's largest video game services company, headquartered in Dublin, Ireland. Founded in 1998 with 13,000+ specialists globally, they provide end-to-end services across the entire game lifecycle, from art and development to localization, QA, and player support. ## Company History - **Founded:** 1998 by Giorgio Guastalla and Teresa Luppino - **Headquarters:** Leopardstown, Dublin, Ireland - **Team:** 13,000+ specialists worldwide - **Acquired:** EQT AB (October 2024) ## Services ### Seven Business Segments 1. **Art Services** - Game-ready art production 2. **Engineering** - Game development 3. **Functional Testing** - QA services 4. **Audio Recording** - Casting to post-production 5. **Translation** - 80+ languages 6. **Localization** - Text and audio (50+ languages) 7. **Player Support** - Community and content moderation ### Localization Excellence - 80+ languages for text - 50+ languages for audio - 700+ global LQA testers - KantanAI Translation Management platform ### QA Testing - Functional testing - Localization QA - All genres (indie to AAA) - Pre-Alpha to live stages ## Technology - AI-powered localization (KantanAI) - Proprietary translation management - Extensive hardware/peripheral support - Rapidly scalable processes ## Global Presence Offices across Asia, Europe, and the Americas with centralized project management. ## Why Choose Keywords Studios - **World's largest** game services company - **13,000+ specialists** globally - **80+ languages** localization - **End-to-end** game lifecycle services - **25+ years** industry experience
## About Magic Media Magic Media is an international gaming, tech, and entertainment group with 1,000+ professionals across 14 countries. They have produced 300+ games and offer full-cycle development, art production, VFX, and cybersecurity services. ## Company Overview - **Team:** 1,000+ professionals - **Countries:** 14 worldwide - **Portfolio:** 300+ games (PC, mobile, console, VR/AR) - **Includes:** Starloop Studios (since 2011) ## Services ### Game Development - Full-cycle development - Co-development - Game porting - Mobile, PC, console, VR/AR ### Art Production - Concept art - 2D art services - 3D modeling - Texture painting - Character art - Environment art ### Additional Services - Game VFX - Video production - Cybersecurity - Animation ### Tools & Technology - Photoshop (2D/concept) - Autodesk Maya, Blender (3D) - Substance Painter (texturing) ## Client Portfolio AAA Game Publishers and world-class brands trust Magic Media with their IP and projects. ## Approach Deliver tailored, full-cycle solutions with focus on: - Transparency - Reliability - Security - Flexibility - Scalability ## Why Choose Magic Media - **300+ games** produced - **1,000+ professionals** globally - **14 countries** presence - **Full-cycle** development + art - **AAA publishers** trust
## About NipsApp Game Studios NipsApp Game Studios is an Indian game development company founded in 2010 in Kerala. With 16+ years of experience, 3,000+ projects completed, and clients in 105+ countries, they specialize in VR, AR, blockchain, mobile, and console game development. ## Company History - **Founded:** 2010 - **Location:** Kerala, India - **Experience:** 16+ years - **Projects:** 3,000+ completed - **Reach:** 105+ countries ## Services ### Game Development - Mobile games (iOS, Android) - PC games - Console games - Blockchain/NFT games ### Immersive Tech - VR game development - AR game development - Metaverse solutions - Simulation platforms ### Team Augmentation - Unity developers - Unreal developers - 3D game developers - AR/VR experts - Multiplayer engineers - UI/UX designers ## Technology Stack - Unity - Unreal Engine - Blockchain integration - Cross-platform development ## Recognition - Listed on Clutch and GoodFirms - 5/5 rating (114+ verified reviews) - Known for on-time delivery ## Global Presence Operations worldwide serving USA, Europe, Middle East, and Asia. ## India Advantage Competitive pricing with strong technical expertise in VR, AR, and blockchain. ## Why Choose NipsApp - **3,000+ projects** extensive portfolio - **105+ countries** global reach - **VR/AR/Blockchain** specialists - **5/5 Clutch rating** proven quality - **16+ years** experience
## About Xindong (XD Network) Xindong (XD Network) is a Chinese game developer and publisher founded in 2003 in Shanghai. Listed among China's top 100 Internet companies, they've raised $39M+ and operate a game publishing platform, publishing titles like Ragnarok M: Eternal Love. ## Company Overview - **Founded:** 2003 - **Founder:** Huang Yimeng - **Location:** Shanghai, China - **Status:** Public company - **Funding:** $39.33M raised ## Business Areas ### Game Development - Mobile game creation - R&D operations ### Publishing Platform - Game publishing services - Developer support - Distribution ### Additional Ventures - Animation production - Idol entertainment ## Notable Games - Ragnarok M: Eternal Love (Developer and publisher) - Various mobile gaming experiences ## Investors - Bilibili - Alibaba - Orient Securities - China Culture Industrial Investment Fund ## Recognition - China's Best Operating Platform - Top Ten R&D Company - Best Self-developed Game Manufacturer - Top 100 Internet Company in China ## Why Choose Xindong - **Top 100 Internet** China recognition - **Ragnarok M** major title - **Publishing platform** full services - **Shanghai-based** China expertise - **Alibaba, Bilibili** investor backing
## About Big Games Machine Big Games Machine is a games PR and communications agency providing marketing and public relations services for video game publishers and developers. ## Services ### Public Relations - Press outreach and media relations - Review coordination - Launch campaigns - Crisis communications ### Marketing Communications - Marketing strategy - Content creation - Social media management - Influencer relations ### Events - Trade show support - Press events - Community events - Preview and review events ## Client Focus Working with game publishers and developers to: - Build awareness for new releases - Manage ongoing PR campaigns - Coordinate with games media - Support marketing initiatives ## Industry Expertise - Video game industry specialization - Games media relationships - Launch campaign experience - Long-term PR partnerships ## Why Choose Big Games Machine - **Games PR specialists** with industry focus - **Media relationships** across gaming press - **Launch expertise** for new releases - **Strategic communications** for publishers and developers - **Event support** for trade shows and press events
## About Game If You Are (GIYA) Game If You Are is an indie game marketing and PR agency that specializes in helping independent developers and publishers get their games noticed. They have delivered hundreds of campaigns for indie games of all sizes. ## Services ### Marketing & PR - Customized marketing plans - Press outreach - PR campaigns - Launch strategy ### Community Building - Social media development - Community presence building - Engagement strategy ### Creative Services - English language script revision - Game description optimization - Trailer development ### Outreach - Press pitching - YouTuber and influencer outreach - Media relations ### Business Development - Funding pathway development - Publisher connections ## Approach GIYA takes time to understand each game and creates customized plans that include pathways to funding and release. They allow developers to focus on development while handling marketing professionally. ## Properties - Owns The Indie Game Website - Editorial policy: No scored reviews of represented games ## Budget Guidance Advises indie developers to allocate 25-50% of development budget for marketing. ## Focus Exclusively indie games - from solo developers to small publishers. ## Why Choose Game If You Are - **Hundreds of campaigns** delivered - **Indie-focused** exclusively - **Full-service** marketing and PR - **Press & influencer** connections - **Funding pathways** included
## About Klabater Klabater is a Polish indie game developer, publisher, and porting studio founded in 2017 in Warsaw. Listed on NewConnect (WSE), they have published 30+ games and ported 24+ titles to PlayStation, 23+ to Xbox, and 15+ to Nintendo Switch. ## Company History - **Founded:** 2017 - **Location:** Warsaw, Poland (historic brewery building) - **Listed:** NewConnect (Warsaw Stock Exchange, 2019) - **Portfolio:** 30+ games published - **Now:** Defence.Hub S.A. ## Services ### Publishing - PC publishing - Console publishing (Switch, PlayStation, Xbox) - Financial support and investment - PR & marketing campaigns - Production process support ### Porting - Nintendo Switch porting (15+ games) - PlayStation porting (24+ games) - Xbox porting (23+ games) - All necessary dev kits in-house ### Development - In-house game development - Original IP creation ## Porting Expertise Porting has become their core business since 2018. They have experienced porting programmers, console publishing expertise, and the hardware infrastructure including all necessary dev kits. ## Notable Titles - Crossroads Inn (developed) - Various indie game ports ## Why Choose Klabater - **60+ console ports** delivered - **Warsaw Stock Exchange** listed - **Full dev kits** in-house - **Publishing + porting** combined - **Poland-based** EU studio
## About Neonhive Neonhive is a UK-based video games PR, marketing, and community management agency, recently acquired by CULT Games. Award-winning and fully independent, they help games get the buzz they deserve from indie to AAA. ## Company Overview - **Location:** UK (Scottish) - **Type:** PR & Marketing Agency - **Focus:** Video games marketing - **Acquired by:** CULT Games (publishing partnership) ## Services ### PR & Communications - Press relations - Media outreach - Launch campaigns - Campaign strategy ### Marketing - Marketing strategy - TikTok management - Social media - Asset creation ### Community - Community management - Discord/channel management - Sentiment tracking - Community development ### Influencer - Influencer campaigns - Content creator relations - Streaming support ## Platform Expertise - PC launches - Console launches - VR launches ## Notable Clients - PUBG - Crow Country - The Room series - Warhammer Skulls - Bethesda, Ubisoft, Square Enix alumni ## Leadership Korina Abbott (Founder) - Listed as one of the most influential women in UK games industry (2019), 10+ years of awards. ## Publishing Division Neonhive Games handles marketing, sales, and PR for developers focused on making games. ## Why Choose Neonhive - **Award-winning** agency - **PUBG, Warhammer** clients - **UK-based** European reach - **Indie to AAA** all sizes - **Publishing arm** Neonhive Games
## About Pirate PR Pirate PR is a UK-based indie game marketing and PR agency with 6+ years of experience. Made by players for players, they help indie developers build marketing strategies, gaming communities, and achieve MetaCritic ratings. ## Company Overview - **Location:** United Kingdom - **Experience:** 6+ years - **Focus:** Indie game marketing - **Philosophy:** "We arrr your audience" ## Services ### PR & Marketing - Marketing strategy - Press outreach - Campaign planning - Launch support ### Community Building - Discord management - Community development - Player engagement ### Events - In-person events setup - Event hosting - Industry presence ### Coaching - DIY marketing guidance - Developer training - Strategy consulting ## Tools & Methods - PressEngine for press outreach (since 2022) - MetaCritic rating achievement focus - Player-first approach ## Team Background - Former videogame journalists - Content creators - Players first ## Client Success Stories - **Voxlands** - 0 to 20K+ wishlists - **SCHiM** - Far exceeded expectations - **Realm Architect** - Ongoing partnership ## Client Testimonials "Sets totally new standards for how a relationship between a developer/publisher and a PR agency should look and work." ## Why Choose Pirate PR - **Indie-exclusive** focused expertise - **Players first** authentic approach - **20K+ wishlists** proven results - **UK-based** European reach - **6+ years** industry experience
## About Stride PR Stride PR is a boutique video game public relations agency founded in 2014 by PR veteran Robert Brown. Based in Torrance, California with 22 employees, they specialize in PR strategy, media relations, and influencer outreach for indie to AAA clients. ## Company Overview - **Founded:** 2014 - **Founder:** Robert Brown - **Location:** Torrance, California, USA - **Team:** 22 employees - **Revenue:** $5M ## Services ### Public Relations - PR strategy and counsel - Press releases and pitches - Creative story pitching - Media training - Preview and review key distribution - Media tours (virtual and physical) ### Influencer Marketing - Influencer outreach - Content creator partnerships - Steam Wishlist optimization ### Events - E3 presence - PAX support - Industry event coordination ## Client Range - Indie developers self-publishing - Mid-sized studios - International publishers - AAA companies ## Notable Clients - tinyBuild - 505 Games - Ysbryd Games - IGDA (5+ years partnership) ## Approach Team of communications experts including games media graduates, combining best PR practices with experience across PC, console, VR, mobile, and tabletop gaming. ## Why Choose Stride PR - **10+ years** industry experience - **tinyBuild, 505 Games** notable clients - **IGDA partner** industry connected - **Full-service** PR and influencer - **California-based** US timezone
## About Vicarious PR Vicarious PR (now Vicariously) is an award-winning video game PR and marketing agency founded in 2017 by two former games journalists. Based in Oceanside, California with 10+ specialists, they've won 30+ international awards for holistic communications. ## Company Overview - **Founded:** 2017 - **Location:** Oceanside, California, USA - **Founders:** Two former games journalists/content creators - **Team:** 10+ PR, advertising, influencer specialists - **Awards:** 30+ international ## Services ### Public Relations - Game messaging and market analysis - Press releases and pitches - Creative story pitching workshops - Preview/review key distribution - Interviews and media training - Virtual and physical media tours ### Influencer Marketing - Content creator partnerships - Influencer campaigns ### Advertising - Digital advertising - Paid media campaigns ## Geographic Reach - Specialize in North America and Europe - Global campaigns with partner agencies - LATAM and Asia through partnerships ## Approach Data-focused approach with bespoke strategies prioritizing game discovery and impact. Team brings decades of marketing experience as former journalists who understand the industry inside out. ## Client Range - Indie developers - AAA publishers - Any budget level ## Why Choose Vicarious PR - **30+ awards** industry recognized - **Former journalists** insider perspective - **Data-focused** strategic approach - **NA + Europe** core markets - **Holistic** PR + advertising + influencer
## About Evolve PR Evolve PR is a specialized video game public relations and marketing agency based on Vancouver Island, British Columbia, Canada. They provide PR, marketing, and communications services exclusively for the gaming industry. ## Location Vancouver Island, British Columbia, Canada ## Services ### Public Relations - Media relations - Review code distribution - Press event coordination - Launch campaigns ### Marketing - Game marketing strategy - Community engagement - Influencer outreach - Social media management ### Communications - Press release writing - Messaging strategy - Crisis communications ## Notable Clients - CD Projekt Red - SEGA - THQ Nordic - Multiple indie developers ## Specializations - Video game PR exclusively - Indie to AAA coverage - North American market expertise - Launch campaign management ## Why Choose Evolve PR - **Games-only focus** with industry expertise - **Major publisher clients** (CD Projekt Red, SEGA, THQ Nordic) - **Canadian-based** with North American reach - **Full PR services** from strategy to execution - **Indie-friendly** alongside AAA support
## About Game Marketing Genie Game Marketing Genie is a digital marketing agency specializing in video game marketing, based in Melbourne, Australia. With 100+ clients served and 1,200+ campaigns executed, they provide comprehensive marketing solutions for game developers and publishers. ## Company Scale - **100+ clients** served - **1,200+ campaigns** executed - **3+ global offices** - **Headquarters:** Melbourne, Australia ## Location One Melbourne Quarter, L8/699 Collins St, Docklands VIC 3008, Australia ## Services ### Marketing Strategy - Marketing strategy development - Brand positioning - Go-to-market planning ### Advertising - Digital advertising - Programmatic advertising - Mobile marketing ### Social & Community - Social media marketing - Social media management - Influencer marketing ### Content & Creative - Content marketing campaigns - Animation and video production - UI/UX design - Game design consulting ### Technical Marketing - Search engine optimization (SEO) - Email marketing - Analytics optimization - Tag management ## Team Specialists including UX developers, creative designers, media planners, programmatic buyers, analytics experts, data scientists, and AI development specialists. ## Notable Clients - Kuak Pty. Ltd. - Piranha Entertainment - Headstart International - Junkfish ## Recognition Multiple industry awards (specific awards pending). ## Why Choose Game Marketing Genie - **1,200+ campaigns** execution experience - **Australia-based** with global reach - **Full marketing stack** from strategy to analytics - **Game industry focus** exclusively - **Data-driven** approach with AI specialists
## About Good Job Games Good Job Games is a global mobile gaming company founded in 2017. They develop puzzle and match-3 games enjoyed by millions of players worldwide. ## Company History - **Founded:** 2017 - **Type:** Mobile game developer/publisher - **Focus:** Puzzle and match-3 games ## Core Values 1. Team comes first 2. Passion for craft 3. Push the limits ## Notable Games ### Wonder Blast - Puzzle game featuring the Wilson Family - Available on App Store and Google Play ### Match Villains - Match-3 puzzle game with heist themes - Available on App Store and Google Play ## Specializations - Puzzle games - Match-3 mechanics - Mobile-first development - iOS and Android ## Culture Emphasizes employee well-being and actively recruits talent. ## Note Good Job Games is primarily a mobile game developer/publisher, not an outsourcing service provider. Listed for reference. ## Why Good Job Games Matters - **Millions of players** worldwide - **Puzzle specialists** in mobile - **Since 2017** established studio
## About High Vibe PR High Vibe PR is a boutique PR agency based in Berlin, Germany, specializing in gaming, Web3, and AI communications. They take maximum 5 clients at a time for focused, high-impact campaigns. ## Location Berlin, Germany ## Services ### Gaming PR - Game launch campaigns - Brand positioning - Media relations ### Web3 PR - Blockchain communications - Crypto company PR - Token launches ### AI PR - AI company communications - Technology storytelling ## Approach Boutique agency model - never more than 5 clients at a time for dedicated attention. ## Notable Achievements - Launched $275M gaming fund - Positioned Overwolf as UGC leaders - Revealed new RPG genre - Managed major token launches - Crisis communications for largest crypto hack ## Media Placements WSJ, Reuters, Financial Times, The Verge, CNN, TechCrunch, Bloomberg, Forbes, CoinDesk ## Contact kalie@highvibepr.com ## Why Choose High Vibe PR - **Gaming + Web3 + AI** specialization - **Top-tier media** placements - **Boutique model** (max 5 clients) - **Berlin-based** European reach - **$275M fund launch** track record
## About ICO Partners ICO Partners is a UK-based video game consulting and self-publishing agency founded in 2008 by Thomas Bidaux and Diane Lagrange. Based in Brighton, they provide strategy, marketing, and PR services specializing in online games and the European market. ## Company Scale - **Founded:** 2008 - **11-50 employees** - **Location:** Brighton, East Sussex, UK ## Founders - Thomas Bidaux - CEO (20+ years online games, crowdfunding expert) - Diane Lagrange ## Services ### Strategy - Market analysis - Business development - Business models - Social design ### Operations - Customer support - Live operations - Localization - Metrics and analytics ### Communications - Community management - Marketing - PR ### Self-Publishing Support - Go-to-market strategy - Crowdfunding consulting (Kickstarter) ## Expertise - Online video games - European market specialists - Crowdfunding campaigns ## Recognition TIGA member ## Why Choose ICO Partners - **Brighton-based** UK agency - **20+ years** online games expertise - **Crowdfunding specialists** - **European market** focus
## About Indie Boost Indie Boost is a service provider for indie game developers, offering marketing, PR, and community building support for independent games. ## Services ### Marketing & PR - Indie game marketing - PR campaigns - Launch support ### Community - Community building - Social media management - Audience development ## Focus Exclusively serving independent game developers and small studios. ## Why Choose Indie Boost - **Indie-focused** marketing - **Launch support** for indie games - **Community building** expertise
## About Reverb Communications Reverb Communications is a US-based video game PR and marketing agency founded in 2003. With 20+ years launching iconic franchises like Guitar Hero, Rocket League, PUBG, and ARK: Survival Evolved, they provide full-service PR, influencer relations, and creative services. ## Company History - **Founded:** 2003 - **Experience:** 20+ years - **Media Contacts:** 7,000+ database - **Notable Launches:** Guitar Hero, Rock Band, Rocket League, PUBG, ARK ## Services ### PR & Media Relations - Targeted media pitching - Press relations - Trade media outreach - Lifestyle influencer engagement ### Marketing - Product lifecycle management - Event coordination - First party logistics ### Influencer Relations - Influencer campaigns - Streamer partnerships - Content creator relations ### Creative Services - Game trailers - Commercials - Studio promotions - Packaging (Xbox, PS, Switch, PC) - Trade show booth coordination ## Client Types - Game developers - Game publishers - Entertainment companies - Tech startups - Hardware makers ## Contact - Email: hello@reverbinc.com - Free 30-minute consultation available ## Why Choose Reverb Communications - **Guitar Hero, PUBG, ARK** legendary launches - **20+ years** industry veteran - **7,000+ contacts** media database - **Full-service** PR to creative - **US-based** North American focus
## About UberStrategist UberStrategist is a multi-award-winning video game PR and marketing agency founded in 2014 in Raleigh, NC. With ~20 specialists averaging 10+ years experience, they serve indie developers to AAA publishers with personalized, senior-level attention across global markets. ## Company Overview - **Founded:** 2014 - **Headquarters:** Raleigh, NC, USA - **Team:** ~20 full-time specialists - **Experience:** 10+ years average per team member - **Focus:** Gaming, technology, entertainment ## Services ### Public Relations - Press outreach - Media relations - Launch campaigns - Crisis management ### Marketing - Campaign strategy - Content creation - Brand development ### Influencer Relations - Creator partnerships - Streaming campaigns - Content creator outreach ### Events - Trade show presence - Event management - Demo coordination ## Global Reach - Strong: North America, Latin America, Western Europe - Growing: Asia, Oceania, Eastern Europe - Local partners where no in-country team ## Client Range - Indie developers - AAA publishers - Tabletop gaming - Entertainment/technology ## Industry Involvement - IGDA partnership - PressEngine partnership - Indie Media Exchange (GDC 2025) - Non-profit support ## Why Choose UberStrategist - **Award-winning** recognized agency - **Senior-level** 10+ year veterans - **Boutique approach** personalized service - **Global reach** NA to Europe - **Indie-friendly** accessible services
## About WN Media Group WN Media Group is a B2B events and services ecosystem for the video game industry. Operating worldwide with 30+ online events annually, they connect game industry communities across Europe, LATAM, Canada, USA, and China through conferences, recruitment, and educational platforms. ## Company Overview - **Focus:** B2B game industry services - **Events:** 30+ online events worldwide - **Regions:** Europe, LATAM, Canada, USA, China ## Platforms & Services ### WN Hub Online communication platform connecting game industry professionals with tools for reaching professional goals. ### WN Talents Recruitment agency for gaming industry positions. ### WN Academy Educational platform empowering gaming industry professionals. ### WN Game Finder Comprehensive catalog for developers, publishers, and investors to discover games. ### Game World Observer News and insights for the gaming industry. ## Major Events ### WN Conference - Berlin (flagship European event) - Abu Dhabi (MENA region) - Ho Chi Minh City (Vietnam) ### WN Summit - Regional summits worldwide ### WN C-Level Summit - Decision-maker focused events ## Recent Expansion - UAE presence with Abu Dhabi events - Vietnam expansion in 2024 - Berlin return after 3-year hiatus - MENA region strengthened ## Why Choose WN Media Group - **30+ events** annual coverage - **Global reach** 5+ regions - **Full ecosystem** events to education - **WN Hub** professional networking - **Industry-focused** dedicated to games
## About Cloutboost Cloutboost is a gaming marketing and influencer agency specializing in promoting games through content creators and strategic marketing campaigns. ## Services ### Influencer Marketing - Content creator partnerships - Streamer campaigns - YouTube collaborations ### Gaming Marketing - Campaign strategy - Community building - Launch support ### Content Creation - Sponsored content - Gameplay videos - Social media campaigns ## Specializations - Gaming industry focus - Influencer relationships - Digital marketing - Content creator networks ## Why Choose Cloutboost - **Gaming specialists** with industry focus - **Influencer networks** for reach - **Campaign expertise** for game launches - **Content creator** relationships
## About Gamesight Gamesight is a Seattle-based marketing technology platform that helps game publishers measure, optimize, and scale their digital marketing. Their customers spend $1B+ on marketing annually through the platform. ## Company Scale - **$1B+** customer marketing spend - **100K+ campaigns** executed annually - **10K+ influencer** partnerships - **80+ network** integrations - **Location:** Seattle, USA ## Services ### Marketing Measurement - Marketing attribution - Cost aggregation - Incrementality testing - Cross-platform reporting - Lifetime Value (LTV) tracking - Player retention analytics ### Influencer Marketing - Influencer discovery - Campaign management - Performance tracking ### Analytics - In-game telemetry integration - ROI optimization - Comprehensive reporting ### Web3 - Web3 attribution - Blockchain game marketing ## Platform Support - Steam - Epic Games Store - Xbox One/Series X - PlayStation 4/5 - Nintendo Switch - Cross-platform games ## Integrations - Facebook - Google - Steam - 80+ advertising networks ## Compliance - GDPR compliant - CCPA compliant - SOC2 certified ## Note Gamesight is a marketing technology/SaaS platform, not a game development outsourcing studio. They provide analytics and measurement tools for game marketers. ## Why Choose Gamesight - **$1B+ managed spend** proven scale - **All platforms** (PC, console, mobile) - **SOC2 certified** enterprise security - **80+ integrations** comprehensive coverage - **Seattle-based** US company
## About Jaleo PR Jaleo PR is a Spanish PR and communications agency specialized in the video game industry, based in Madrid. They provide passionate PR services, consultancy, and content creation for indie game developers with storytelling-driven strategies. ## Company Overview - **Location:** Madrid, Spain - **Specialty:** Indie game PR and marketing - **Tagline:** "Passionate PR for passionate indie devs" ## Services ### PR & Communications - Custom PR strategies - Storytelling-based campaigns - Content-driven multimedia strategies - Brand building ### Content Creation - Video production - Social media content - Press materials ### Business Development - Publisher connections - Pitch creation - Investor introductions - Legal advice ### Consultancy - Marketing strategy - Campaign planning - Day-1 marketing guidance ## Team Background - Former journalists from IGN Spain and El Confidencial - 7+ years PR and marketing experience - Community management background - Content creation expertise ## Philosophy "Marketing starts at the design table" - they believe marketing should be considered from day 1 of game development. Services tailored for indie studios of any size. ## Why Choose Jaleo PR - **Indie game** specialists - **Madrid-based** European reach - **Ex-journalist** founding team - **Full-service** PR to business development - **Storytelling-driven** campaigns
## About N3TWORK Studios N3TWORK Studios is a San Francisco-based mobile game developer founded in 2013, now part of Forte. Known for Legendary: Game of Heroes, they focus on blockchain gaming and play-to-own RPGs with 60 video game veterans on their team. ## Company History - **Founded:** 2013 - **Location:** San Francisco, USA - **Founders:** Bob Stevenson, Neil Young - **Team:** 60 video game veterans - **Acquired by:** Forte (January 2022) - **Funding:** $98M total raised ## Focus Areas ### Blockchain Gaming - Play-to-own RPGs - Web3 game development - Cross-platform play ### Mobile RPGs - Mid-core mobile genres - Hero card collection - Match-3 puzzles ## Notable Games - **Legendary: Game of Heroes** - Blockbuster mobile RPG - **Legendary: Heroes Unchained** - New blockchain RPG - **Triumph: GO Infinite** - New RPG - **Funko Pop! Blitz** - Match-3 (with Tic Toc Games) ## Team Experience 30+ years combined experience with multiple console and mobile hits. ## Note N3TWORK Studios is primarily a game developer/publisher rather than an outsourcing provider. Listed for reference as a significant US studio. ## Why N3TWORK Matters - **Legendary** blockbuster franchise - **$98M funded** major backing - **Web3/blockchain** gaming pioneers - **60 veterans** experienced team - **Forte acquisition** strategic partnership
Marketing outsourcing: common questions
What game marketing work is worth outsourcing?
Store presence, trailers and capture, user acquisition media buying, community management and PR outreach all outsource well because each needs specialist tooling or relationships. Strategy and positioning are harder to hand off, since they depend on knowing the game deeply. Start with store page and trailer work, which compound and are easy to judge.
How are game marketing agencies paid?
Three common models: fixed project fees for defined deliverables like a trailer or store page refresh, monthly retainers for community and social work, and a percentage of media spend for user acquisition. Percentage-of-spend aligns the agency with spending more, so pair it with a hard cost-per-install or return-on-ad-spend target.
What should I measure when outsourcing game marketing?
Agree targets and ownership of the dashboard before spend begins. For a launch, track wishlist velocity and store conversion rate. For a live mobile title, track cost per install against day-7 retention and return on ad spend rather than raw install counts. Insist on raw analytics access, not monthly summary decks.
Should the agency own my ad accounts?
No. Own the ad accounts, store console and analytics property yourself, and grant the agency access. If the agency owns them you cannot independently verify performance, and changing partners means losing campaign history and attribution configuration. This is worth settling before the contract is signed rather than during an exit.
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